It's the style of the summer.
Chic. Casual. Coastal.
Coined by TikTok influence Lexi Nicoleta, it's the most affectionate of terms and defined by a coastal chic aesthetic, combined with a relaxed & comfortable style. Think Diane Keaton in Something's Gotta Give. Imagine a sea breeze, your favorite beach read - and you're there. From fashion to decor it embodies natural elements, neutrals & textures. It's light, bright and airy. An aspirational lifestyle for any age, location, or budget - and prefect for summer.